Which ad format works the best?

Google Adsense Ads are displayed in a variety of formats (sizes or layouts) Google Adsense Ad formats. You can choose to display Adsense ads in any of the given formats but please note that the format that you choose can significantly influence your CTR (Click Through Rate).

No one can really predict which adsense ad format will give you the best results, but you can keep experimenting with different Adsense ad formats on your site and try to find out what works the best for you. Also it is noteworthy that many successful webmasters and bloggers have claimed that Medium Rectangle (300 x 250) and Large Rectangle (336 x 280) right at the top of the page above the content have given them the best results. But this does not mean that the same Ad placement will work for you as well. The best way to find out the best Ad format and ad placement for your blog/website is to keep experimenting. Use channels to monitor how well each format is doing. It may take you some time but eventually you will find out which Ad format works the best for you.

Note: Two of the most successful ad formats are:

1. Medium Rectangle (300 x 250) or Large Rectangle (336 x 280) at the top


2. Skyscraper (120x600) or Wide Skyscraper (160x600) in a three column template.