How to find the monetary worth of a topic/keyword

As I have mentioned earlier, the CPC value (cost per click, the amount of money you receive for one click on an Ad) of different Ads is different. Under Google Adsense the CPC value can vary from $0.03 - $ 50 or even more. This CPC value is determined by the intensity of competition between Advertisers (more competition = higher CPC). Now the amount of money being spent on Advertising in different markets can vary tremendously. For example a Multinational Firm selling computers may spend millions of dollars on advertising , on the other hand a small publisher trying to sell his books online may have an advertising budget of just a couple of thousand dollars.

The point I am trying to make is that some topics/keywords have a higher CPC than the others.

And therefore it is mandatory that before starting a new blog you check out the CPC value of the topic of the blog and some of the main keywords of your blog. I am not saying that let CPC be the only consideration when you are choosing the topic/subject of your new blog, but if you wish to make some serious money from blogging then you need to keep an eye on the CPC. I suggest that you make a list of your favorite topics (on which you would like to blog about) and then check the out the CPC of each of these topics and go for the one that promises to pay the highest.

Here is a list of tools that help you find the CPC of a topic/keyword :

1) Google Adwords - The Sandbox Tool
Google Adwords is the best place to find the CPC value of a topic/keyword. It not only gives you the CPC value of your queried keyword but it also gives you a list of about 200 keywords related to your query along with their CPC values. Further Google Adwords also allows you see the advertiser's competition for this list of keywords and this can be very helpful to choose a high paying topic.



Google Adwords Keyword Tool

2) Google Search
Although Google's Search page does not give you the CPC value of keywords, it can be a very good indicator of Advertiser’s competition for a given keyword. When you use Google to search for something Google searches the net and displays the results on the left side of the page. On the right side of the search page Google displays it's ads that are related to the searched keyword.
Now the number of Ads displayed varies for different keywords. If more number of Ads are displayed then it means that the Advertisers competition is high for that particular keyword and vice versa.



www.google.com