Now this ideal position of Ads varies from site to site depending on their content and layout. For example a photoblog or image-gallery will have a different "Ideal Ad position" than a content-based site. Also the layouts/templates of websites vary tremendously and so do their "Ideal Ad Position".
Google advises you to ask yourself the following questions when considering where to position your ads:
- Where is their attention likely to be focused?
- How can I integrate ads into this area without getting in the users' way?
- How can I keep the page looking clean, uncluttered and inviting?
Google has also designed a Heat map to help you choose a better position for you Adsense ads.
The lighter colors indicate a weaker ad position (ads perform badly) and the darker colors indicate a stronger ad position (ads perform well) with the darkest color indicating the best ad position.
Please note that although this heat map is a very good example, it might not have indicated the best position for Adsense ads on your site. Have a long look at your website/blog; try to see it as a reader not as a webmaster/blogger. Try to figure out what brings people to your site, try to find the locations that attract more attention than other parts of your site. Place your ads in those locations or adjacent to those locations.
Note: On pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well. It's almost as if users finish reading and ask themselves, "What can I do next?" Precisely targeted ads can answer that question for them. -- Google
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