How to choose the topic of your blog

If you are blogging for money, then you should choose the topic/subject/theme of your blog very very wisely. It's the topic of your blog that determines the amount of money you are going make from Adsense or any other Advertising program.

A mediocre blog on a popular and ad-attracting topic makes way more money than a very well made (quality content) blog on a topic which is neither popular nor attracts a lot of advertisers. You can put hours and hours of work in your blog and create the best content in the world, but if you haven't chosen the topic of your blog wisely then you can very well forget about making any significant amount of money from Adsense.

Here is a list of issues that you must consider before deciding the topic of your blog :

1) Passion
Always blog about something that you are passionate about. If you are genuinely interested in a topic then it will be easier for you to write about it and work will seem to be fun. Also you may need to research on your topic to get more info and add more content to your blog. All this will be much easier if you are passionate about the topic you have chosen.

To make money from your blog the most important thing that you need to do is provide quality content. The better your content, the higher your earnings. And it will be much easier for you to build quality content on a topic that you yourself are driven about, something that you are passionate about. It might be very tempting to blog about topics that are very popular or that promise a higher CPC (cost per click), but if you really want to succeed in the long run then blog about something that you are passionate about.

2) Popularity
Blog about something popular, something that could grab the attention of a general audience. There are many reasons why I ask you to do this.
i) A popular topic will bring more traffic to your site. A popular topic will bring in more traffic from search engines and also it will be easier for you get some incoming links.
ii) It will be easier for you to build a brand or make a name for yourself. You may have just 5 pages in your blog but if the content in them is of high quality then your visitors will remember your blog and you will have more repeated visitors. Keep adding more content to your blog and it will become famous in very little time.

If you choose to blog about a less popular topic or a topic that caters only to a specific audience then you will struggle to get a significant amount of traffic and your adsense earning too might not be very thrilling.

3) Monetary Worth
Blog about a topic that has a high Monetary worth .Google Adsense pays you when visitors of your website/blog click on the Ads displayed by Adsense. The amount of money you get for one click is called CPC (Cost Per Click). The CPC of every ad is different and is basically determined by the competition between advertisers (users of Google Adwords) , so clicks on some Ads pay more than the others. Now Adsense is a contextual advertising program, that is it displays Ads that are relevant/similar to the content of your blog.

So if you blog about a topic that is highly sought after by the advertisers then the CPC of the Ads on your blog will be higher. There are numerous tools on net like Google, Google Adwords, Overture bids etc that let you find the monetary worth of a given topic/keyword. Read more at : How to find the monetary worth of your blog

4) Unique Content
By unique content I mean something new, something exclusive, something that's never been said before. Search Engines love unique content and your visitors too will remember your blog if you provide them with something new and fresh. So can you create unique content on your chosen topic ? If yes then go ahead and make a blog about it, if not then keep looking for a topic about which you have something new to say. Your ability to create unique content on a given topic, basically depends upon your interest in it. You will find it easier to write unique content about issues that you yourself are passionate about.

5) Enough Content
Can you create enough content on your chosen topic ?

6) Competition
If you choose to blog about a very popular subject then be ready to face a lot of competition from other bloggers.