Friday, October 26, 2007

Blend Adsense Ads with your site

"Your AdSense ad units should complement your overall site design, not detract from the user experience. Ad units that mirror the look and feel of your site can surprisingly increase the effectiveness of your ads." - Google Adsense
In other words - Try to use the same color combination for your ads that you have used for your website. i.e. match the background color for your ads to the background color of your website, the title color of ads to the tiltle/heading color of your website etc. This blending of ad colors to the colors of your site will soften ad appearance and soften ad blindness.

Please note that this tweak is not to fool your readers into thinking that the ads are a part of your site and get some accidental clicks. All it is meant to do is remove that alien look from your ads when their colors are not customized. Also note that accidental clicks do you more harm than good (I will write about this later). Customize the colors of your ads and you are bound to notice a remarkable imporvement in your Click Through Rate.

You can user free softwares like Pixie or Color Picker to pick up the colors of you blog or elsewhere.

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